With increasing complexity in the purchase process and buyers becoming harder to reach, the focus of sales has shifted from prospecting leads, to closing leads. New marketing tools are now providing the ability to convert prospects into leads - so how can these new tools be further leveraged to help? There’s an obvious gap in the process, and that’s where Sales Enablement comes in.
Sales enablement focuses on equipping your sales team with the content and tools they need to help advance opportunities to a close. It means getting the right information into their hands so they can have valuable conversations with the right leads, at the right stage in their buyer’s journey.
Come along to our upcoming KiwiHUG event to discover:
- Sales Enablement- what exactly is it, and why is it so important?
- How you can implement Sales Enablement within your business to help Sales and Marketing work together to close more leads
- Tools and technologies that will help to enhance your Sales Enablement processes
Head over to eventbrite to save yourself (and a friend) a seat today!