Inbound Marketing is rewriting how businesses generate leads and win customers worldwide. But sometimes it can be hard to wrap your head around how to apply this "methodology" to practices that have been in place longer than you have been a marketer! Which is why we have teamed up with the Marketing Association to facilitate an introductory course to inbound marketing and the HubSpot platform.This event has specifically been designed to help fellow marketers understand what inbound marketing is and how marketing automation works.
Key learnings from the event include:
- The difference between traditional marketing and inbound marketing
- Basics of inbound marketing
- Introduction to the inbound methodology
- Introduction to the HubSpot platform
If you feel you have missed out on the basics of inbound and you are struggling with using the HubSpot platform then get in touch with the Marketing Association via email (firstname.lastname@example.org) and request to be put on to the waiting list!