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Boyd Wason

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KiwiHUG WLG: How to generate more sales ready leads with an effective lead nurture strategy

Posted by Boyd Wason on Sep 6, 2017 12:25:42 PM

The effectiveness of a targeted lead nurture strategy has been proven time and again, and yet, many marketers are still failing to actively nurture their leads. The result? Non-nurtured leads sitting in the database, waiting to be converted into paying customers. With an effective nurture program, you can better qualify your leads, and move them towards becoming sales-ready leads.

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Topics: Events

KiwiHUG AKL: How to Create Engaging Content in the Age of (very) Short Attention Spans

Posted by Boyd Wason on Jul 7, 2017 1:30:26 PM

The ability to produce relevant, quality content on a regular basis has always been one of the biggest challenges for marketers, particularly in this era of short attention spans (hope you’re still with us!)

So how do you create content that your audience will love, and that will actually deliver results?

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Topics: Events

KiwiHUG AKL: Sales Enablement- How Marketing can help Sales close more leads

Posted by Boyd Wason on Feb 22, 2017 4:39:38 PM



With increasing complexity in the purchase process and buyers becoming harder to reach, the focus of sales has shifted from prospecting leads, to closing leads. New marketing tools are now providing the ability to convert prospects into leads - so how can these new tools be further leveraged to help? There’s an obvious gap in the process, and that’s where Sales Enablement comes in.

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Topics: Events

AKL KiwiHUG: Inbound Strategies to Improve Marketing ROI

Posted by Boyd Wason on Oct 7, 2016 5:40:42 PM

Marketing automation technology has revolutionised how businesses can generate new business and maximise their return on digital marketing investment.

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Topics: Events

AKL #KiwiHUG Event: How To Convert More Leads With Inbound

Posted by Boyd Wason on Jul 7, 2016 4:33:22 PM

Money talks, but when it comes to Inbound marketing, increasing your spend won’t automatically get you the results you’re after. 

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Topics: Events

Inbound Marketing 101: A #KiwiHUG Event for Beginners

Posted by Boyd Wason on Apr 13, 2016 5:43:43 PM



Inbound Marketing is rewriting how businesses generate leads and win customers worldwide. But sometimes it can be hard to wrap your head around how to apply this "methodology" to practices that have been in place longer than you have been a marketer! 

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Topics: Events

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