Seeing an opportunity to help brands better utilise digital channels, Boyd started Tango, one of New Zealand’s first full-service digital agencies in 2002. With Done by Friday, he aims to help businesses realise the true potential of digital channels and technologies to achieve hard objectives – produces leads and create sales.
He has developed breakthrough interactive strategies for clients including Heinz Wattie's, Holden, TVNZ, Vero and James Hardies and is recognised as an industry pioneer and leader. Boyd is a former chairman of the DMA eMarketing Council, former DMA board member, has judged the NZ Marketing Associations RSVP and Nexus Awards on numerous occasions, is a former MA Agency Council Executive and has seen gorillas in the wild.
I have extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. My career has focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
A regular columnist on marketing in The Press, I am on the board of the New Zealand Hi-Tech Trust (responsible for the NZ Hi-Tech Awards) and Enable Services, the company responsible for building an ultra-fast broadband (UFB) network for Christchurch. I was recently on the board of the New Zealand Software Association and the Canterbury Software Cluster.
I am a member of the New Zealand Institute of Management, and the New Zealand Institute of Directors, and in 2011 completed the IOD’s Certificate in Company Direction.
Spare time involves family, mountain biking, boating, coaching teenage rugby, and completing endless DIY projects.
I am qualified to navigate the oceans via the sun and stars.
A former senior manager in various sales and marketing roles at Jade Software Corporation, I have also worked as a consultant for government and corporate public relations firms. Although most of my career has been focussed on helping tech companies commercialise their innovations, I’ve also had experience working on capital raising, lobbying and corporate sponsorship projects.
I am an independent director of Basketball New Zealand and Chairman of Agape Street Ministries Trust, an education provider in Christchurch’s eastern suburbs. A member of the New Zealand Institute of Directors, in 2011 I completed the IOD’s Certificate in Company Direction.
When not working, I spend time with my family, involved in church activities, triathlon, running and some very average surfing.
I am a former press officer for the Bougainville Revolutionary Army.
HubSpot User Group (HUG) Auckland is a community for anyone involved in marketing, sales, lead generation and business development – who is currently, or may become in the future, a HubSpot user. Connect with our online LinkedIn group here, and get involved; contribute to discussions if you have advice or post a question if you need help from our community of leading marketers
What is HubSpot?
HubSpot is an all in one marketing software that is used by 37,000+ customers around the globe. HubSpot clients report that since using HubSpot and applying the Inbound marketing methodology they have:
92% increased traffic since using HubSpot
93% increased leads since using HubSpot
65% saw this increase in leads in 4 months or earlier